Ricoh expands print diversity with Neon Pink toner

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Ricoh expands print diversity with Neon Pink toner

Ricoh Europe, London, 11 September 2017 – Ricoh has launched Neon Pink toner to enhance the creative possibilities for a wide range of print from posters and invitations to ticketing and advertising. These and other eye-catching capabilities will be on show at PRINT 17, Chicago, September 10-14 followed by Labelexpo, Brussels, September 25 - 28.



The Neon Pink toner has been developed for the fifth colour station on the Ricoh Pro™ C7100X series colour cut sheet digital production press. It allows print service providers to produce eye-catching results that inspire highly engaging and effective campaigns.


It expands the colour gamut, enhances images and can be used as a solid or highlight or graphic colour. When combined with other process shades, it can create a neon palette. The toner is reflective under UV light to extend the range of printing possibilities offered by standard CMYK, white, or clear printing.

The new addition supports a ‘dramatic market expansion’ of special effect enhancement capabilities for magazine, direct mail, retail and point of purchase markets as highlighted by the InfoTrends report Beyond CMYK: The Use of Special Effects in Digital Printing.

It states nearly 1.8 trillion colour pages in the U.S. and Western Europe, or around 30% of the total colour pages, currently receive some type of special effects enhancement. It also says, ‘there is a tremendous opportunity for digitally produced special effect enhancements to grow’.

“The Neon Pink Toner joins the highly successful Neon Yellow toner which has already helped creative print service providers develop impactful and vibrant print,” says Eef de Ridder, Director, Commercial Printing, Commercial and Industrial Printing, Ricoh Europe.

“Increasingly print service providers want the ability to offer quick, easy and cost effective high quality personalised print that stands out. This latest addition will open up numerous exciting opportunities.”

The Neon Pink toner will be available from November. It is retrofittable, which means existing clients can expand the capabilities of the Ricoh Pro C7100X presses they operate today.

Discover the full range of Ricoh’s production printing services at www.ricoh.se.

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| About Ricoh |
Ricoh is a global technology company that has been transforming the way people work for more than 80 years. Under its corporate tagline – imagine. change. – Ricoh continues to empower companies and individuals with services and technologies that inspire innovation, enhance sustainability and boost business growth. These include document management systems, IT services, production print solutions, visual communications systems, digital cameras, and industrial systems.

Headquartered in Tokyo, Ricoh Group operates in approximately 200 countries and regions. In the financial year ending March 2016, Ricoh Group had worldwide sales of 2,209 billion yen (approx. 19.6 billion USD). For further information, please visit www.ricoh.se

For further press information, please contact: 
Johan Augustsson, Director Production Printing Services, Ricoh Sverige AB
Tel: 08-734 18 07, e-post: johan.augustsson@ricoh.se

Jack Gibson, Ricoh Europe PLC
Tel: +44 (0) 203 033 3766, E-mail: press@ricoh-europe.com


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